For many teams, especially in biotech, marketing is something they will think about later. It’s the cherry on the top of a final product ready to sell. But I want to discuss why marketing should be a core discipline, and how it can help…
Read moreFor companies developing functional ingredients and foods, a promising technology or compelling product story may no longer be enough. Understanding what a product contains, how it works and what evidence supports its benefits can add…
Read moreArtificial intelligence is finding its way into fermentation – from selecting microorganisms and designing bioprocesses to monitoring production in real time. Recent developments show how AI is beginning to move from digital models…
Read moreEvery successful innovation begins with an idea, but turning that idea into a commercially successful business requires far more than great technology. For most startups, one of the biggest challenges is securing the resources needed to…
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